Brand Identity Case Study ⋆ Coachbox

Sophia Georgopoulou | Concept & Design (Available Brand Concept Package @thebrandpack)

Παρακάτω θα βρείτε ένα case study ενός project που δημιουργήθηκε από την graphic designer sophiag.com. Παρουσιάζουμε πολύ συνοπτικά την σκέψη πίσω από το χτίσιμο του brand που δημιουργήθηκε και πως μπορεί να αναλυθεί σε ένα πρώτο επίπεδο. Το Brand Identity Discovery είναι μια διαδικασία που ανοίγει το μυαλό και ταυτόχρονα το βάζει σε τροχιά ορίζοντας ακριβώς ποιο είναι το brand μας, που βρισκόμαστε, που θέλουμε να πάμε και με ποιον τρόπο θα το επικοινωνήσουμε.

Eolian Branding elements:

Idea – Minimal & Luxury. An exclusive, high-end resort in the world-famous island of Mykonos. Name inspired by the winds (“Island of winds”).

Mission – To provide a full hospitality experience. Peace & quite along with elegance & convenience

Product – Private rooms and Bungalows. Other sources of income: associate booking rates, in house services, memorabilia, private label goods

Values – Peace, Simplicity, Quality, Harmony, Freedom

Promise – Your stay in Eolian is a full experience. This is not a usual trip. This is a bucket list holiday experience!

Goals – Within two years of our launch, we aim to provide full service package to our visitors. To be at their assistance 24h/day and create Eolian Ambassadors, not just clients.

Target Audience – Highly Eclectic Northern European and American adults. 40 – 60 y.o. Couples and families who are ready for a relaxed stay. They choose quality food, they need their privacy but also are ready to experience the real Mykonos lifestyle.

Competition – Local and global competition of luxury holiday options at the ‘island of winds’. Strength: View of Sunset, Full experience, Privacy, Security. Weakness: Distance from city center, Bad internet reception in the area

Associates – High-end transportation, Exclusive venue bookings, Yacht trips, Massage and Wellness, Personal Assistants, Doctors

Colors – mat, earth, pure